On TikTok, your brand can find a relevant way to belong within a variety of moments & communities...

On #FoodTok, food moments are not only for mom...

There are lots of cooks in the kitchen.

85%
of users spend more time watching cooking videos during Ramadan

75%

of users say they have new interests & hobbies thanks to TikTok

86%

of users buy more F&B related products

And #RamadanShopping is not just about supermarket errands... because #TikTokMadeMeBuy everything!

70%
of users say TikTok has made them buy new things

72%

of users are looking for product reviews & unboxing

78%

of users plan to buy gifts for their loved ones during Eid

And #RamadanShopping is not just about supermarket errands... because #TikTokMadeMeBuy everything!

70%
of users say TikTok has made them buy new things

72%

of users are looking for product reviews & unboxing

78%

of users plan to buy gifts for their loved ones during Eid

#Iftar is not always a picture-perfect moment...
It's an unfiltered, authentic moment!

66%
of users say videos on TikTok don't feel perfect or curated

83%

of users look for entertainment and fun on TikTok during Ramadan

And #Entertainment is not just for TV stars...

Everyone can be the star of their own TikTok

83%
of users say posts on TikTok can be entertaining without them knowing anything about the person who made it

78%

of users say they can find "their type of people" on TikTok

And #Entertainment is not just for TV stars...

Everyone can be the star of their own TikTok

83%
of users say posts on TikTok can be entertaining without them knowing anything about the person who made it

78%

of users say they can find "their type of people" on TikTok

TikTok drives new moments for your brand to